Micro and Macro Environment

Apart from micro-environment business firms face large external environmental forces. The macro-environment is more general - it is the environment in the economy itself.


Micro Environment Macro Environment Environment Micro

It has an effect on how all business groups operate perform make decisions and form strategies simultaneously.

. Work Environment at this Level. Some work settings include schools hospitals treatment centers. The tool tasked with conducting an external analysis of the macro environment is PEST while the external micro environment will be analysed with the help of Porters Five Forces.

The external macro environment determines the opportunities for a firm to exploit for promoting its business and also presents threats to it in the sense that it can put restrictions on the expansion of business activities. It is quite dynamic which means that a business has. However it is worth mentioning that Nestle is not however exclusively influenced by the mentioned factors below Shaw 2004.

Type 2 External Macro Environment. Work environments at the micro level vary depending on specialization and area of practice.


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